About
hr: is a glossy luxury lifestyle magazine. hr: has been published six times a year since 1998.
It features high-end mechanical watches and more.
hr: Defining a Lifestyle…
First impressions. How a person presents themselves can leave a lasting effect on whomever they encounter. Status, dress and attitude play a defining roll in how one is perceived and in turn presents an outward impression of the individual. People understand, and respect that owning a $200,000 luxury automobile shows just how much importance is placed on living life to the fullest.
However, this can only be conveyed by standing next to that prized Bentley all day, or spending a vast majority of time on their yacht.
On the other hand, there is the watch. A fine timepiece can convey an air of refinement
and exquisite taste, as much as the brand of clothing or the jewelry selected. As the definitive luxury item, the watch presents the owner with not only a sense of self worth, but inevitably boosts the self-confidence.
At hr: we understand the watch is the one item which expresses your lifestyle. Where
ever you go, you take this one defining item with you as a means to express your status.
This is the underlying concept behind our focus on watches and luxury lifestyle. We
present our affluent readers with in-depth, comprehensive articles, and stunning photography that show what is behind some of the most elegant brands in the world and the lives of those who own them.
Demographics
The readers and subscribers of hr: embody some of the wealthiest and most affluent individuals in the world. Our advertisers appreciate the impact hr: magazine has in maintaining and increasing their market share. Our readership consists of a buying force with enough strength to impact the advertisers return on investment (ROI), thus keeping the advertiser in the forefront of the minds of consumers and achieving the desirable TOMA (Top of Mind Awareness) that every business needs.
Our readership embodies a broad spectrum of individuals who are the top in their industries. These are highly educated, professional and entrepreneurial leaders, who demand excellence in all aspects of life. Keeping this in mind we cater to the discerning tastes of our readership with impeccable articles and exemplary photography.
Individuals who pick up hr: for the first time are captivated by its allure. While the editorial content communicates to the hearts and desires of those who inevitably become subscribers, the photography and styling of the magazine drive home the desire to keep the magazine on coffee tables, as well as in the hands and on the minds of those that read it.
Editorial content
At hr: our writers consistently produce editorials that reflect the scope of luxury living. From exotic and provocative articles which entice and inform our readers on a wide variety of subjects, to captivating and comprehensive pieces about manufacturers of some of the finest brands in the world we have luxury lifestyle covered.
Whether your interests are centered upon beautiful timepieces, luxury yachts, exotic automobiles, or you’re looking for the latest news on exotic vacations spots around the world, hr: readers find something valuable in every issue.
