Miss France (Valérie Bègue) visits with Bertolucci, escorted by CEO Philippe Belais at Basel

By Joe Vangieri • May 9th, 2008 • Category: Bertolucci

BERTOLUCCI welcomed Miss France to its new showcase at Baselworld 2008.

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A symbol of all things feminine, sensual and elegant, Miss France (Valérie Bègue) modelled the finest items within the collection, showing off the different facets of the collection: Casual Chic, Distinction and Haute Couture, culminating in the latest jewellery creations from BERTOLUCCI.

To celebrate this special occasion, BERTOLUCCI offered its exclusive partners a privileged opportunity to meet Miss France 2008 at a gala dinner on April 4th. In a unique location, privately hired for the very first time, the “Le Filou” restaurant at the Ramada in the Messeplatz was transformed into a Piazzetta with flavours and décor reminiscent of la Dolce Vita Bertolucci style. Around 100 VIPs from all over the world enjoyed the welcoming and intimate atmosphere.

Miss France and Bertolucci CEO Philippe Belais at Basel
As the new BERTOLUCCI ambassador, Miss France 2008 will continue to represent the brand’s principles and values by appearing at major events throughout the year, including JCK in Las Vegas at Bertolucci in the Prestige Promenade, Booth #54 on May 30th and May 31st.